Kill Your Darlings: When to Stop Promoting Underperforming Content
Every content marketer has a favorite piece of content.Maybe it's a detailed guide that took weeks to create. Maybe it's...
Every content marketer has a favorite piece of content.Maybe it's a detailed guide that took weeks to create. Maybe it's...
our cheapest traffic is probably your most expensive mistakeYou’re celebrating a $0.05 CPC.You shouldn’t be.Because 1,00...
Your “engaged audience” might be worthless You’re celebrating a 28% open rate and a 6% CTR. You shouldn’t. Because none...
You don’t have a content problem.You have a waste problem.Most of your links are not underperforming. They are doin...
Your dashboard says you're growing.More clicks. More impressions. More traffic.But your revenue hasn’t moved.That’s not...
You open Google Analytics. You see traffic going up. Sessions look healthy. Maybe even “great.”But your bank accoun...
A 5% click-through rate feels like success.A spike in traffic feels like growth.But neither pays your bills.In 2026, cli...
Most creators and founders think they’re tracking affiliate performance.They’re not.Clicks, impressions, and CTR look ni...
Most founders are celebrating a lie. They see a 5% click-through rate on a LinkedIn post or a spike in Linktree traffic...
If you’re posting on X, Reddit, Instagram, TikTok, YouTube, and LinkedIn but don’t know which platform actually makes yo...